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The Sports Lions website uses cookies in the operation of some of its pages. If you choose not to accept our cookies, certain services on our website will not be available to you. By continuing to browse our website, you agree to our use of cookies. 

What is a cookie?

A cookie is a small data file, often incorporating a unique identifier, which is sent to your device's browser from a website's computer. It is stored on your browser or on your computer's hard drive if you accept it.  A cookie cannot read data from a user's hard drive or read cookie files created by other websites. The use of cookies is an industry standard that can be found on most major websites. 

This data file stores the information you provide to us and, in doing so, allows us, among other things, to remember you on a repeat visit and once you log in, keeps you logged in as you move around the website without having to keep re-entering. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. 

We use cookies to track user trends and patterns, allowing us to understand and improve the areas of our websites that fans find valuable. These cookies are also used to provide you with more personalised services on our websites and through other media. Cookies store information about your online preferences, which is then used to tailor our websites to your individual preferences. You can configure your devices to accept all cookies, to notify you when a cookie is issued or not to receive cookies at any time.

Most browsers automatically accept cookies, but you can configure your browser to prevent this. If your browser preferences allow, each website or third-party service provider is able to send a cookie to your browser.

We reserve the right to change or modify the use of cookies at any time and for any reason. Any changes to the use of cookies deposited on our websites apply as soon as they are published. By continuing to use our websites after the publication of any changes, the user acknowledges acceptance of these changes.

How do we use cookies?

We do not use cookies to collect personally identifiable information about you as a user of our websites.

We also use a number of independent measurement, advertising and research companies. They collect information about visitors to our websites using cookies, log file data and code embedded on our websites. We use this type of information to help improve the services it provides to its users; however, we require that third parties do not use any of this information for their own business or other purposes.

We accept no responsibility for the privacy practices of such third party websites and your use of such websites is at your own risk.

We use the following types of cookies:

1. Strictly necessary cookies.   These are cookies that are necessary for the operation of our websites. They include, for example, cookies that enable you to connect to secure areas of our websites or to make purchases.

2. Analytical / performance cookies.   These allow us to recognise and count the number of visitors and to see how visitors move around our websites. This helps us to improve the operation of our websites, for example, by ensuring that users can easily find what they are looking for.

3. Functionality cookies.   These are used to recognise you when you return to our websites. This allows us to personalise our content for you, to greet you by name and to remember your preferences (for example, your choice of language or region).

4. Targeting cookies.   These cookies record your visit to our websites, the pages you have visited and the links you have followed. We will use this information to make our websites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

How do I refuse cookies?

If you wish to restrict or block the cookies we use on our websites, you can do so in your browser settings. Your browser's help function should tell you how to do this. For more information on cookies, please visit .

For more information on advertising cookies and instructions on how to deactivate them, visit .

Please note that disabling cookies on our websites may affect your experience of our websites where functionality is controlled through the use of cookies.

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