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What is the point of this policy?

This privacy policy sets out how Sports Lions treats your personal information. 

This privacy policy should be read in conjunction with our website terms of use, which govern the use of our online services. You can read the website terms of use here. 

What information do we collect about you?

We collect the information you provide to us, including your contact details, preferences and related information when you visit and/or register for any of our online products and services. 

When you purchase products and/or services, we may collect personal information about you, such as your name, address, delivery address, e-mail address, telephone number and payment card details. We will use this information to provide products and/or services to you, to collect debts, to help us prevent fraud and to keep records of your purchases. 

You may need to create an account to use certain parts of our website. When you create an account, you will be asked to provide basic information about yourself. This will vary depending on the part of our website, but will generally include your email address and may also include other relevant information such as your name, date of birth and/or location. If you do not want us to record this information about you, please do not register.

If you log in using social media depending on how you log in, we may collect your profile name/username, profile picture, email address and date of birth. The social media information you consent to share with us will be combined with other information you provide to us or that we collect about you. We also collect information about your comments, posts and "likes" to enable us to administer our membership progress. 

When you visit our site, we collect information about your visit, such as the pages you visit and the frequency of your visits. 

When can we send you marketing and how can you change your mind?

We may send you updates and newsletters if you register for any of our products and services. We may also send you marketing communications relating to our products, services and partnerships with sponsors, promotions and other initiatives.


You can unsubscribe by selecting the link or by following the instructions sent with each communication.

Will your information be secure?

We take the security of your personal information seriously and take steps (including implementing appropriate technical and organisational measures) to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

Your information is held on secure servers and we implement a range of measures to try to ensure the security and integrity of our products, services and digital databases. We take steps to ensure that only authorised persons have access to your data.

When you submit your payment card details, we use industry standard Secure Sockets Layer (SSL) encryption technology to protect your information. However, we cannot guarantee that any data transmission over the Internet is completely secure.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our websites or applications, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

How long will you keep my information?

We will retain your information for as long as is reasonably necessary to fulfil the purposes for which it was collected. However, we take steps to regularly review our information to ensure that we do not retain excessive personal information for longer than is necessary or required.

Factors that influence how long we retain specific information include (i) legal requirements; (ii) managing our legal risks; (iii) running our business; and (iv) the nature of our relationship with you (and the services we provide to you).

Where you enter into a contract with us (for example to purchase goods or services), we will generally retain your information for six years after the end of our contract with you.

Details of the retention periods for different aspects of your personal data are available in our retention policy. You can find out more by contacting us.

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